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FOR IMMEDIATE
RELEASE
Contact
Wade Gillham
Mobilian Corporation
503.681.8600 x241
wade.gillham@mobilian.com
Ricky Gradwohl
Porter Novelli
408.369.1500 x31
ricky.gradwohl@porternovelli.com
Julie Souza
WIDCOMM
858.453.8400 x384
jsouza@widcomm.com
MOBILIAN AND WIDCOMM FORM ALLIANCE TO OFFER SUPERIOR
COMBINATION WI-FI/BLUETOOTH SOLUTIONS
WIDCOMM Becomes Latest Member of Mobilian’s TrueAlliance™ Partnership
Program,
Enhancing Mobilian’s TrueRadio™ Chipset, the Industry’s Most
Highly Integrated and Effective
Wi-Fi™/Bluetooth™ Combination Solution
COMDEX FALL 2002, LAS VEGAS, NEVADA, (November 18, 2002) — Mobilian
Corporation, a company that designs and
develops integrated chipsets and software for wireless applications,
and WIDCOMM, the leading provider of Bluetooth
software, systems and turnkey designs, today announced they have entered
into an alliance to bundle WIDCOMM’s BTW
Bluetooth Communication Software with Mobilian’s TrueRadio™ chipset.
The partnership marks general availability of a
complete, single SKU combination Bluetooth™ plus Wi-Fi™ (802.11b)
solution utilizing Mobilian’s highly integrated and
optimized chipset.
“ The wireless industry is capitalizing on the fact
that Bluetooth and Wi-Fi are complementary. WIDCOMM is excited to
expand our role in this combination category by partnering with coexistence
leader Mobilian Corporation,” said Ed Lake,
CFO/COO at WIDCOMM. “We believe the combination Bluetooth/Wi-Fi
market Mobilian pioneered will be significant, and
that their highly integrated solution offers a superior user experience,
providing true simultaneous operation of Bluetooth
and Wi-Fi.”
Likewise, Mobilian sees WIDCOMM as a key strategic partner. According
to Frank Hanzlik, VP of Marketing and Product
Management at Mobilian, “We believe WIDCOMM has the best Bluetooth
software solution available on the market today.
By partnering with a market leader like WIDCOMM, we can provide our
customers with a turnkey solution offering the
broadest applications support in the industry.”
The TrueRadio chipset enables the convergence of Bluetooth
and Wi-Fi as complementary technologies. Top tier OEMs
are now requesting combination Bluetooth and Wi-Fi solutions for
platforms such as desktops, laptops and handhelds to
meet their customers’ demand for products with both technologies
collocated, and the TrueRadio chipset bundled with the
WIDCOMM BTW Software is an ideal solution. Platforms enabled with
TrueRadio will allow users to experience the
convenience of combined Wi-Fi and Bluetooth usage models, with
no interference or concerns over performance
interruptions.
Network card OEMs who select the TrueRadio and WIDCOMM
solution will be able to bring a fully-qualified and
standards compliant Wi-Fi plus Bluetooth product to market quickly
and cost effectively, eliminating the need to work with
multiple silicon vendors or handle chipset and Bluetooth software
stack integration on their own.
According to Allen Nogee, senior analyst, wireless component
technology at In-Stat MDR, “As the 2.4 GHz band will
continue to have considerable market share over the course
of the next few years, combination 802.11b/g and Bluetooth
coexistence solutions will play an important role. Mobilian's
TrueRadio chipset is a truly elegant integrated offering,
delivering simple, cost effective and true simultaneous operation
of Bluetooth and Wi-Fi. Combination platforms with
Mobilian's chipset solution inside will likely provide a
great coexistence experience for end-users.”
With today’s announcement, WIDCOMM becomes the latest company to
join Mobilian’s TrueAlliance™ partnership
program. The goal of the TrueAlliance program is to provide
the best possible solutions to Mobilian’s customers
by strategically aligning with the industry’s leading
providers. Mobilian plans to announce additional TrueAlliance
partners
in
coming weeks and months.
About The TrueRadio Chipset
The Mobilian TrueRadio chipset implements all the analog
and digital functionality of two complete radios in
only two
chips, thereby delivering the most highly integrated
combination Wi-Fi/Bluetooth reference design available
in the
industry. The TrueRadio chipset is based on the company’s proprietary
Sim-Op™ technology, a collection of highly
innovative techniques that allow each radio to operate
at precisely the same time, thus supporting applications
that
cannot
tolerate even small interruptions in signal transmission,
such as voice and audio visual applications. The TrueRadio
chipset, thus, represents the first available solution
to enable true simultaneous operation of 100% standards
compliant
Wi-Fi and Bluetooth, providing “coexistence without compromise”™ to
users of the technology.
About Mobilian
Founded in February 1999, Mobilian is a wireless systems
company that develops chips, software and reference
designs
to support multiple wireless radio standards seamlessly
and cost effectively. Mobilian’s initial
products are focused on
wireless personal area networking (WPAN) and wireless
local area networking (WLAN) markets. To date,
Mobilian has
raised more than $70 million in funding, led by some
of the industry’s
most recognized names in the financial, technology
and telecommunications arenas. Mobilian has major
design centers in Hillsboro, Oregon and San Diego,
California.
For
more information, visit the Mobilian Web site at
www.mobilian.com.
About WIDCOMM
Founded in 1998 in San Diego, WIDCOMM is the leading
provider of Bluetooth software, systems and turnkey
designs.
WIDCOMM software enables wireless communication technology
in the fields of automotive, computing, consumerelectronics,
semiconductor
and telecommunications.
WIDCOMM customers and key partners include Wistron
Corporation, formerly Acer NeWeb Corporation, Brother,
Broadcom, Compaq Corporation, CSR, Infineon Technologies,
Murata, OKI, OSK, Philips, Plantronics, Seiko Instruments,
Silicon Wave, TDK, Texas Instruments and more.
In October
2002, WIDCOMM received the High Tech Award from the
American Electronic Association in San Diego
in the Software/Internet category. For more information,
please visit www.widcomm.com.
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